The Viking Way

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Since landing in Southern California 23 years ago as Vikings far more interested in marketing than marauding, Johnson Gray has shed its 10th century Nordic boorishness but kept the cool hats and quite a few of their character traits.

  • Like passion.
  • Loyalty.
  • Teamwork.
  • Agility.

But most of all, we share an unquenchable thirst for exploration. We aren’t satisfied sitting in one place and letting the world (and the marketplace) come to us. We are constantly seeking passages to new worlds. And where there isn’t a passage, we’ll create one. Whether that means exploiting new media opportunities, employing non-traditional strategies or charting an entirely new direction for our partners, we’re ready to strap on our horns and head out.

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