Oh, crikey! The Johnson Gray team is at it again with a spiffy rebrand for client, Australian Swim School. For over 35 years the Australian Swim School has been bringing advanced swim training techniques with a fun Aussie twist to families in Southern California. Having four separate locations, their philosophy remains unchanged: To offer developmentally appropriate teaching techniques with an excellent customer experience.
The client turned to Johnson Gray for assistance in coordinating their marketing efforts to re-create their brand, renovate their website, and generate awareness for the opening of an additional swim school. A rebrand was achieved by freshening up all brand components—a renewed and modernized logo, fun and lively imaging, and a visually appealing yet highly functional website. Exposure for Australian Swim School’s new Santa Ana location was acquired through print ads, outdoor vinyls and additional promotional signage, and social media marketing.
Alter-G has brought moon-walking back in style with their seemingly futuristic innovation of the NASA inspired Anti-Gravity Treadmill. This nearly unfathomable device uses air pressure to offset 80% of the user’s body weight in lower extremity therapy and training. Alter-G’s Anti-Gravity Treadmill offers benefits to several different markets; having specifically targeted advanced and professional athletes, they have secured allegiance from Kobe Bryant, Lebron James, Manchester United and numerous other talent.
In addition, the company recently acquired their newest product, a Bionic Leg robotic assistance device for neurorehabilitation and physical therapy. With the acquisition of the Bionic Leg to the Anti-Gravity Treadmill, Alter-G’s innovative product portfolio has yet to meet a direct competitor. They recognized an urgency and relevance in defining their brand and paralleling its message with their company culture. Alter-G’s concern was that the look and feel of their brand was cold, dark, and disconnected; having no clear message. Their website was difficult to navigate, lacking consumer appeal and engagement. Alter-G’s brand was in need of a facelift.
A total rebrand is a hard task to take on, but not one too hard for a Viking. Always remember that Vikings are superior to pirates but equal to ninjas. Putting our helmets down and our thinking caps on, the Johnson Gray Team positioned Alter-G as a game-changer. We viewed the absence of light in the company’s branding to be the opposite of what Alter-G stands for. We wanted to highlight the inspirational and touching testimonials while offering an encouraging atmosphere to prospective users. By lightening up collateral, we captured the weightlessness component of the product into Alter-G’s brand messaging. With a complete web revamp we created a modern allure while increasing usability and translated all “medical speak” into more relatable language. Our specific strategy evoked messaging to reveal that ordinary people are surely capable of making astonishing accomplishments. Alter-G truly is “changing the way the world rehabs”.
In support of Breast Cancer Awareness Month, Johnson Gray collaborated with new client, Huntington Hospital to produce their “HuntingtonForHer.com” website to celebrate survivors and encourage fighters.
Our swift turnaround campaign included signage for last week’s event, “Paint the Wall Pink”, where over 200 loving supporters covered a 4,000 square foot wall with pink handprints. In addition to visual support at the event, JGA created support collateral for Huntington Hospital and print ads featured in the Pasadena Star News. All of which highlight the “Huntington Difference”: innovative solutions that center on every individual need of each unique patient, from cutting-edge treatment to holistic healing approaches to secure exceptional clinical outcomes.
The Advertising community had a entertaining and interesting April Fools run. Major companies like Google went all-out and others pushed their jokes on YouTube commercials, Facebook and their websites.
Googleâ€™s videos that described their â€œApril Foolsâ€ jokes left an impression of realistic sarcasm. Before you watch their videos for Google Nose Beta, the You Tube contest or Google Treasure Maps View you may feel that perhaps, because they are Google, they did invent it, or maybe it is true. Most people go to the Internet to check their sources and search through Google. Google is what the majority of people depend on when doing searches, so the likeliness of being caught as gullible before you read more or watch the videos is a bit greater. The employees of Google are so called experts, so if you were to fall for their April Fools stunts, you won’t be judged.
Check out how Google and some others tried to fool you this April 1, 2013.
YouTube Best Video Ever and Shut Down
Treasure Mode with Google Maps
Virgin Atlantic launches the worldâ€™s first glass bottomed plane ever
Verizon FiOS launches FiOS Hipster
Han Solo Frozen in Carbonite Pop-Tarts
Toshiba has created the Shibasphere, a gaming console that’s a game-changer.
Capital One Canada announces the Cocoa Rewards Mastercard
BMW (UK) announces the latest edition to its lifestyle collection â€“ The BMW P.R.A.M.
Skype introduces Skype Into Space
New York Ad agency, Mother New York named the Illuminati as their new client.
What a great organization. Our Ads for The Blind Children’s Learning Center.
Johnson Gray Advertising is quite excited to introduce the most recent additions to our list of Vikings! We would like to take the opportunity to welcome Marina Del Rey Hospital and Stewart & Soss Mortgage.
This beautifully situated hospital that overlooks the harbor is known for more than just its charming setting. Marina Del Rey Hospital is recognized for its excellence in spine care, orthopedics, surgical weight loss, minimally invasive robotics surgery and non-invasive cardiology. A couple things we plan to conquer include building the brand as a whole while accentuating on where they excel!
Known for their nationally recognized spine program and extensive work on countless on countless professional star athletes.
This well-established Mortgage Company in San Jose has recently made a geographical expansion. As they have branched out into Orange County and just North of San Francisco, we are collaborating to not only introduce them to their new surroundings but also take their brand to the next level. Reviewers at Yelp.com have recognized Stewart & Soss Mortgage as one of the highest rated financial service companies. Their expansion includes extremely recent office openings, one in beautiful Newport Beach and the other in San Rafael.
We are eager utilize our extensive experience in health care with Marina Del Rey Hospital as we take them to the next level and work with Stewart & Soss Mortgage to develop new and unique ways to utilize new marketing and technology to engage with potential clients
As most of us are glued to our televisions every night after work this week and for the following week and a half watching the Olympics, weâ€™ve seen several advertisements that are medal worthy. While several advertisements are creative, Proctor and Gamble is the clear gold medal winner. According to Business Insider, P&G has four of the top thirteen most-shared videos, and â€œit has one video that has more than six times the shares of videos No. 2 through No. 99 combined.â€ Check out the video below:
P&G 2012 Olympic Ad
Post by Marissa Maliwanag