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C. A. H. P. Credit Union
April Fooled in the Media 2013
The Advertising community had a entertaining and interesting April Fools run. Major companies like Google went all-out and others pushed their jokes on YouTube commercials, Facebook and their websites.
Google’s videos that described their “April Fools” jokes left an impression of realistic sarcasm. Before you watch their videos for Google Nose Beta, the You Tube contest or Google Treasure Maps View you may feel that perhaps, because they are Google, they did invent it, or maybe it is true. Most people go to the Internet to check their sources and search through Google. Google is what the majority of people depend on when doing searches, so the likeliness of being caught as gullible before you read more or watch the videos is a bit greater. The employees of Google are so called experts, so if you were to fall for their April Fools stunts, you won’t be judged.
Check out how Google and some others tried to fool you this April 1, 2013.
YouTube Best Video Ever and Shut Down
Google Nose
Treasure Mode with Google Maps
Scope Bacon
Shower Patch Kids
Virgin Atlantic launches the world’s first glass bottomed plane ever
Verizon FiOS launches FiOS Hipster
Han Solo Frozen in Carbonite Pop-Tarts
Toshiba has created the Shibasphere, a gaming console that’s a game-changer.
Capital One Canada announces the Cocoa Rewards Mastercard
BMW (UK) announces the latest edition to its lifestyle collection – The BMW P.R.A.M.
Skype introduces Skype Into Space
New York Ad agency, Mother New York named the Illuminati as their new client.
Blind Children Learning Center
What a great organization. Our Ads for The Blind Children’s Learning Center.
Newcomers
Johnson Gray Advertising is quite excited to introduce the most recent additions to our list of Vikings! We would like to take the opportunity to welcome Marina Del Rey Hospital and Stewart & Soss Mortgage.
This beautifully situated hospital that overlooks the harbor is known for more than just its charming setting. Marina Del Rey Hospital is recognized for its excellence in spine care, orthopedics, surgical weight loss, minimally invasive robotics surgery and non-invasive cardiology. A couple things we plan to conquer include building the brand as a whole while accentuating on where they excel! Known for their nationally recognized spine program and extensive work on countless on countless professional star athletes.
This well-established Mortgage Company in San Jose has recently made a geographical expansion. As they have branched out into Orange County and just North of San Francisco, we are collaborating to not only introduce them to their new surroundings but also take their brand to the next level. Reviewers at Yelp.com have recognized Stewart & Soss Mortgage as one of the highest rated financial service companies. Their expansion includes extremely recent office openings, one in beautiful Newport Beach and the other in San Rafael.
We are eager utilize our extensive experience in health care with Marina Del Rey Hospital as we take them to the next level and work with Stewart & Soss Mortgage to develop new and unique ways to utilize new marketing and technology to engage with potential clients
Shark Week Advertising
Sunday, August 13th marked the start of Shark Week on the Discovery Channel. It’s a whole week of programming revolving around sharks. From nature documentaries to dramatic shark attack reenactments, people get excited. Some wait all year for Shark Week, and advertisers know it.
During Shark Week, several companies are tailoring ads to fit the theme. Dominos Pizza has pictures of shark bitten pizzas on their Facebook page, and Volkswagen created special ads for the event as well. Volkswagen’s ads play like a mini-series about building a shark cage around one of their cars, and sending a diver down in it.
For Discovery Channel, Shark Week is their Superbowl, and the spike in viewership prompts companies to get creative with their crossover advertising.
Post by: Daniel Miller
2012 Olympic Ads
As most of us are glued to our televisions every night after work this week and for the following week and a half watching the Olympics, we’ve seen several advertisements that are medal worthy. While several advertisements are creative, Proctor and Gamble is the clear gold medal winner. According to Business Insider, P&G has four of the top thirteen most-shared videos, and “it has one video that has more than six times the shares of videos No. 2 through No. 99 combined.” Check out the video below:
P&G 2012 Olympic Ad
Post by Marissa Maliwanag
Is Microtargeting In Political Campaigns A Bad Idea?
People are getting used to ads that target them personally. They’re all over, on Facebook, Google, and just about every sidebar you look at. Now, political campaigns are using the tactic to promote specific messages to designated audiences as well.
Campaigns use anything from voting records, to online purchase histories to help decide which aspect of their candidate’s platform a voter sees online. For example, you could get an ad about employment issues, or reproductive rights based on personal information purchased by campaign marketing teams.
However, a study recently published by The School For Communications at The University of Pennsylvania shared findings that 86 percent of respondents don’t appreciate the targeted ads. And why would they?
It’s hard to trust a candidate that is willing to purchase information about potential voters, and the targeting can be quite presumptuous. That’s the consensus among most Americans. In fact, 64 percent of voters said their likelihood of voting for a candidate who has microtargeted them in advertising would decrease.
The information uncovered by the study should be an eye opener for political advertisers. Politicians try hard to gain trust, but these modern tactics are proving to do the opposite.
Post by Daniel Miller
Creativity Funded
A lot of people have good ideas, and creativity is all around. There’s a place on the internet for that creativity to not only get discovered, but also funded.
Say you’re a famous entrepreneur and author responsible for some of the most influential books on media and marketing in the past several years. Say, for example, that you’re Seth Godin. You’ve written many well regarded books, like “Tribes,” and “Permission Marketing,” which was named Best Business Book by Forbes the year it was published. It’s 2012 and you’re ready to publish your next work, “The Icarus Deception,” but you want some support. You turn to the public.
You turn to Kickstarter.com
Kickstarter is a website where any person with a creative project can find backing from any person willing to donate. “Please help me show my publisher, the bookstores and anyone with a book worth writing that it’s possible to start a project with a show of support on Kickstarter,” Godin wrote. He needed $40,000 to get his book off the ground. Within the first week of his campaign, his project raised more than $250,000, and got him a contract from his publisher.
But what if you’re not Seth Godin? What if nobody has ever heard of you? You’re a local musician trying to get a studio space to record in. Recently, a friend of mine used Kickstarter for that exact purpose. He needed $7,500, and after a week raised over $8,000, exceeding his goal.
He used Facebook and Twitter as marketing tools to get his message out, and it spread quickly through the local music community. People were willing to back his creative endeavor because people like creativity, and people like getting involved.
Kickstarter also makes it easy to discover creative projects that need funding based on one’s interests. Also, in any campaign, there are rewards for donations. The dollar amount that one pledges corresponds to a reward. For example, in my friend’s campaign, a $15 dollar pledge gives the backer a free download of his last record.
I’m sure Godin could have funded his own project, but his campaign isn’t so much about needing the funds as it is about sending a message. Godin explains, “This project on Kickstarter is my way to organize the tribe, to send a signal to risk-averse publishers and booksellers (who have limited shelf space and limited paper). We can let them know loud and clear that this is a book that’s going to get talked about. Kickstarter coordinates and it amplifies.”
He’s using Kickstarter as a way to show publishers that people want to see creativity. It exists everywhere, and it’s waiting to be found. His campaign also shows people that their own creative project can find a following, and goals can be reached.
Post By: Daniel Miller