Behr Goes Pro with Johnson Gray

August, 8, 2011 / 0 comments

The Vikings have once again teamed up with paint giant Behr, this time to promote their new professional product line. To help them connect with this demographic we came up with a few nifty ideas that not only spread the word but also let professionals experience Behr firsthand.

Among the print ads and email blasts that helped increase awareness, we’ve put together a BehrPro Experience Tour to really showcase the products. It’s a nation-wide tour, taking place at over 400 stores, that is connecting contractors and professionals with Behr’s professional line. To spread the tour buzz, a fully integrated media campaign was put into action, meaning ads in trade publications, give-aways (we’re talking five fully loaded trucks!), in-store signage and t-shirts galore.

It has been such a great campaign to be a part of, and we’re looking forward to seeing the results of the ongoing tour.


Post By Priya Kotak