In advertising it’s important to be on the ball and up to speed with the latest trends. With technology constantly evolving and changing, it can be hard to keep up. However, businesses today are starting to realize the potential that popular Apps, like Instagram, have to offer.
Instagram is an application solely for your mobile smartphone, and cannot be accessed on a webpage. Founded by Mike Krieger and Kevin Systrom in 2010, Instagram provides a way for users to share their stories through an array of picture updates while providing a fool proof way to add interesting filters to your photos. This social media newbie may seem simple, but it has caught on like wildfire! Instagram even has companies like Starbucks, Pepsi, and Playboy hopping on board with their own daily photo updates. This is a great example of how brands can use social media to their advantage and further brand identity to really connect with loyal brand followers.
Then you have examples of the way a poorly done social media App can alter a brand. In this case, however, the brand is the next presidential hopeful, Mitt Romney. If you haven’t heard, an App that allows you to take a picture and then apply one of fourteen different stills to the photo and share on Facebook, Twitter, or through email was released on Tuesday from the Mitt Romney campaign. In theory, this is a great way to reach voters young and old, on any side of the technology (or party) spectrum; There was only one problem–Amercia. Take a long hard look at that… notice anything? That’s right, the app that was released last tuesday features “A Better Amercia”– not America. While this could be an intricately woven PR stunt meant to gain attention to the newly corrected app and increase traffic in downloads, the negative attention from this app is potentially damaging to the campaign. At the end of the day- stunt or no stunt, democrat, republican, or independent, sometimes one just has to laugh when something is truly funny. Our advice to companies looking into using social media to connect with consumers and showcase their brand? Use spellcheck.
Post by: Allison Daino
The best form of marketing is to not market at all. Un-marketing, is what Scott Stratten calls it.
I quickly discovered Scott upon my entry into the twitterverse two years ago, and he has been one of my go-to marketing experts ever since. In his book UnMarketing, Scott declares that it’s time to stop marketing, and start engaging.
Scott discusses the pitfalls of traditional push marketing and emphasizes that marketing is only successful if it is interactive. The book is based on the idea that everything in marketing essentially comes down to how businesses interact with consumers; itâ€™s not about deals or promotions, it’s simply about connecting.
The goal is to build relationships and connect with individuals in an authentic manner, and sales are the byproduct of those successful relationships. This very insight that I’ve learned from Scott has been a key factor in everything that I do.
It’s all about relationships – that is what marketing is about today, and what it has always been about.
Post by Mi Mai
The Blind Children’s Learning Center 8th Annual Destination to Independence Walk raised over $120,000 this past Saturday! A loud roar from the Ruff Ryders kicked off the event. After the walk, we enjoyed a fun carnival complete with games, bounce houses, hot dogs, cotton candy, and snow cones. The money from the walk will provide support to blind children and their families as well as empower children to their independence. To learn more about BCLC click here
Post by Marissa Maliwanag
Who doesn’t love Girl Scout cookies?! In celebration of the Girl Scouts 100th year anniversary, Girl Scouts of the USA are partnering with Nestle June through September to sell cookie flavored candy bars in retail stores all over the country. Girl Scouts and Nestle will create Thin Mints, Caramel & Coconut and Peanut Butter Creme for all cookie fans.
The brands are counting on the Nestle Crunch Facebook page to launch the pre-sale of these candy bars on Wednesday, May 9, 2012 for a limited time.
Post by Linsey Thompson