Just Keep Pinning

June, 25, 2012 / 0 comments

Pinterest is a visual social network that heavily focuses on creativity and lifestyle. Over the course of last year, comScore reported that Pinterest grew a staggering 4,377%, garnering over 11 million users to date. With a current estimated valuation of $1.5 billion, Pinterest is a force to be reckon with – not bad for a company that launched merely two years ago.

In addition to its popularity and rapid growth, statistics reveal that Pinterest is more effective at driving traffic than any other social media network, Facebook included. We’re positive your SEO senses must be tingling right now, but don’t get too excited because Pinterest uses no-follow links, meaning that traffic driven to any website will not directly impact SEO.

However, the value in Pinterest, just like any other social media network, lies in building connections with followers who are genuinely interested in your content. Similar to Instagram, Pinterest allows companies to build a visual representation of their brands and find creative ways to showcase products and services that fit into the lifestyles of their target audience.

From pictures to infographics and tutorials, Pinterest is the blank canvas that allows both individuals and companies to build their brand, one pin at a time.

Take a look at this video for a quick overview of what Pinterest is all about, and have fun pinning!

Post by Mi Mai

Spreading Happiness, Virally

June, 8, 2012 / 0 comments

Remember Friday? Who doesn’t. Today’s digital world has brought word-of-mouth to new heights. The viral phenomenon has become a trend that marketers crave to establish for their own brands.

Word-of-mouth + exponential growth = viral marketing. It’s as simple as that, but also just as difficult.

In an effort to capture millennial attention, Coca-Cola asks consumers what is the most outrageous way to share a coke? The solution – they teamed up with YouTube personalities Justine Ezarik, Josh Chomik, and a group of engineering students from Harvard Mudd and CalTech to build an elaborate Rube Goldberg-inspired machine designed to open and pour two bottles of coke.

Launched just two days ago, the video has already garnered over 95,000 views. It is one of Coca-Cola’s many successful branded online videos that have gone viral, reaching millions of viewers organically.

Whether it’s spreading humor, ideas, or spreading happiness, creating something of value that entertains and engages the audience is the first step to any viral marketing strategy.

Post by Mi Mai

Think Twitter won’t help your business? Think again.

June, 6, 2012 / 0 comments

Companies using Twitter average two times more leads than those that do not. Plus 42% of companies that use twitter as a marketing strategy have gained a new customer from it.

Hope these fun facts give you something to think about!

Trailer Meets Commercial

June, 5, 2012 / 0 comments

Everyday we are constantly inundated with product placements and embedded advertisements on that little thing we like to call “the tube”. Well, the big screen meets the silver screen in a whole new way as of late with the recently aired advertisements for companies like Coors and Target. Here are some interesting, new, and trendy ads that incorporate the best blockbusters and these innovative brands. Take a look at these two ads that catch your eye and take product placement to a whole new level!

So, now that you’ve seen the ads, what do you think? Is this a fun, great way to incorporate product placement? Or is it too obvious, and in the way of the movie or the brand? Its up to you to decide!

Post by: Allison Daino