The Tricks and the Treats in This Year’s Halloween Advertising

October, 27, 2014 / 0 comments

Along with pink everywhere for Breast Cancer Awareness Month and pumpkin-flavored everything, one of the surest signs that October is among us is the flurry of Halloween-themed advertisements. From Skittles’ first ever Halloween advertisement to Subway’s scary-not-in-a-good-way showing, here is your Halloween ad roundup.

For the first time in its 40-year history, Skittles released a Halloween-themed commercial. The 15-second TV spot shows a mammoth spider prodding a trick-or-treater to help his friend, who has been trapped in a spider’s web while trying to retrieve a few Skittles fun-size bags. There is also a 45-second web-only (pun absolutely intended) video that tells the done-to-death story of a boy and his giant spider. The extended version (shown below) prompts a smile and at least one chuckle before taking a sharp turn.

“Web” by Skittles

GEICO offers a well-executed spot that evokes the spirit of “Dale and Tucker vs. Evil”, turning a common horror movie trope on its head by ridiculing the bad decision-making of the soon-to-be-victims in slasher flicks.

“It’s What You Do” by GEICO

On the other end of the spectrum, Subway got blasted for a spot that many deemed to be sexist, drawing the ire of such prominent outlets as Time magazine and The Hollywood Reporter, among others. The spot was unceremoniously pulled soon after – a sad misstep, considering how clever their “Crop Fit” ad was.

“Halloween” by Subway