A British designer recently uncovered a relic from advertising’s budding youth. While sifting through his recently passed grandmother’s belongings, he found a copy of “The Ad-Man’s Desk Book”, a book published in the 1940s that belonged to his art director grandfather.
The book reaches back to a time when direct mail was novel and “increasingly popular”. It champions the “growing importance” of color in advertising.
Vintage advertising is always fascinating, so it makes sense that the methods of achieving the results would follow suit. The book includes examples of Ben Day dots (a staple of mid-20th century comic books and of pop artists, such as office favorite Roy Lichtenstein) as well as several sample layouts.
And that is just a small sampling. Several more of the scans from the book can be found here.
The Riverside County Health System hired Johnson Gray Advertising for a branding and identity campaign that would rebrand the health network to Riverside University Health System. As an agency with 20 years of advertising and branding experience and a deep understanding of the healthcare industry, establishing a strong identity for RUHS was right in our wheelhouse.
Riverside University Medical Center, Behavioral Health, Public Health and the Community Health Center are the four foundational tiers of the Riverside University Health System and the rationale behind the “Cornerstones” logo. The tiers are represented by vibrant quadrants with colors that express health and warmth, while the ray of light effect separating them symbolize the sense of hope the system will provide the Riverside community.
We are still in the process of the rebranding and will be rolling out several new looks for Riverside University Health System in the coming months.
A pair of pro surfers dropped by the Johnson Gray office on Friday to hang out with everybody’s favorite Viking.
France’s Johanne Defay (left) and South Africa’s Bianca Buitendag (right) were in town for the Vans US Open of Surfing, which was held in Huntington Beach last weekend. Bianca made it to the semifinals before falling to France’s Johanne Defay, who wound up winning the entire tournament.
Now they are both off to Tahiti to participate in the Billabong Pro Tahiti.
We congratulate both of them on a job well done and wish them the best of luck in Tahiti, and hope to see them again for the competition next year!
In honor of Ramadan, Coca-Cola is teaming up with Dubai based agency FP7/DXB to raise awareness about worldwide prejudices and stereotypes. At Johnson Gray, we find it inspiring how Coca-Cola is abandoning labels on their cans and encouraging people to do the same. The memorable new cans will portray the message, “Labels are for cans, not people” to help emphasize the fight against prejudice and stereotypes.
To coincide with the unveiling of the new cans, Coca-Cola created an ad that highlights how quickly people develop prejudice and how easy it is to dismantle those perceptions. A group of men that come from different walks of life are put into a dark room and asked to guess each other’s appearances. When the lights are turned on, they discover how incorrect they were. By creating the new cans, Coca-Cola hopes to encourage people to take the time to get to know each other before making judgments. We love when agencies create moving ads to take on big world issues.
The weeklong TV extravaganza known as Shark Week has attracted millions of viewers, but behind all the hype came a humble beginning. Debuting in 1988 with The Cage of Fear, Shark Week only had 10 scheduled programs at the time. Yet Discovery Channel’s primetime ratings nearly doubled from the average. Benefiting tremendously from the 1975 hit Jaws, Shark Week aired episodes related to the film as a tribute to the blockbuster. In 1999, Shark Week aired its first live program, Live From A Shark Cage. Since then Shark Week has been able to lure in more viewers than ever, and become a leading competitor in TV viewership.
Shark Week’s success can be attributed to many things but four specific ways stand out. The first is social media hype. By using #SharkWeek the show was able to promote and create discussion that engaged viewers in a two-way conversation. The second is to make a theme for all brands looking to buy commercial space. Shark Week provides a perfect tool for brands to incorporate sharks into a campaign that will relate to consumers. The third is by keeping up with the fear factor. Shark Week always keeps viewers on the edge of their seat, which keeps audiences coming back for more. The last way is to keep creating great content. Luckily for Discovery Channel, sharks are anything but dull and they have capitalized on the fact since the beginning.
In 1947, Polaroid became the leading innovator in photography by making the first ever camera that developed pictures in a minute or two. After many years of success Polaroid filed for bankruptcy in 2001. The failure of Polaroid was simple- it was really just a great product, but never a great brand. Around the same time that Polaroid was creating cameras, BMW started branding themselves as “ The Ultimate Driving Machine.” By doing this, BMW has successfully changed their brand image from building aircraft engines to building cars.
To become great, a product must evolve into a brand. By becoming memorable, a brand will succeed in areas other than what was intended. Building a brand means you are building recognition and setting yourself above the competition. At Johnson Gray we re-brand companies as a whole to make them last a lifetime. We are growing companies into brands one step at a time.
In Laguna Beach, art is ubiquitous. Art galleries seem to be on every block. Our office is next door to a sculpture garden and a two-minute walk from a ten-foot, bearded statue of Laguna Beach’s legendary “Greeter”. It’s as if the entire city were right-brained.
It is only fitting that the city would try to help out the local homeless population with a little bit of flare. In order to raise awareness on how to properly make a donation to the homeless and cut down on panhandling, local artists were commissioned to turn parking meters into eye-catching street art.
Scattered throughout the town, these meters serve a dual purpose. Upon closer examination, they are donation stations aiding homeless programs within the Laguna Beach area. The program is called “Create Change” and has been around since 2008.
We have found a couple of the meters in person and discovered a few more online. Let us know if there are any we’ve missed.
Just in time for Super Bowl XLIX, marketing technology company Unruly has released a list of the most shared Super Bowl ads of all time by measuring the combined Facebook, Twitter and blog shares per spot.
Originally aired in 2011, Volkswagen’s “The Force” ad tops the list with 5.3 million shares. The ad for the 2012 Volkswagen Passat features a kid in a Darth Vader costume attempting to use the Force on the family dog, a baby doll and a sandwich, among other household staples. When the child’s father pulls into the driveway in his Passat, the child rushes outside to try his luck on the car. In the next scene, the dad is looking through the kitchen window, tricking the child into believing he actually accomplished his goal of harnessing the Force.
The next year, Volkswagen followed up with another “Star Wars”-themed spot that appears eighth on the list with 900,000 shares. The ad features a group of dogs barking to the tune of “The Imperial March (Darth Vader’s Theme)”.
Despite the successes, Volkswagen is sitting out the 2015 Super Bowl.
Budweiser appears on the list three times (2, 3, 4) with a combined 8.4 million shares, including a one-minute spot featuring the company’s iconic Clydesdale horses roaming New York City before kneeling down in reverence of the city’s altered skyline. The ad – entitled “Respect” – aired only once, on February 3, 2002, five months after the events of September 11th.
Also of note: three of the most-shared ads on the list were movie trailers, including two from the “Fast and the Furious” franchise.
The majority of the ads that appear on the list are from the last few years, reflecting the increasing ubiquity of social media in society, so it is very likely that a few spots from the 2015 Super Bowl will make it onto the next iteration of this list.
1. Volkswagen – “The Force” (2011)
2. Budweiser – “Respect” (2002)
3. Budweiser – “Brotherhood” (2013)
4. Budweiser – “Puppy Love” (2014)
5. Dodge Ram Trucks – “Farmer” (2013)
6. Universal – “Fast and the Furious 6” Movie Trailer (2013)
7. Chevrolet w/ OK Go – “Needing/Getting” Music Video Trailer (2012)
8. Volkswagen – “The Bark Side” (2012)
9. Universal – “Fast Five” Movie Trailer (2011)
10. Paramount – “Star Trek: Into Darkness” Movie Trailer (2013)