PIH Health recently engaged their diverse community with an extension of their cross-cultural Medicare campaign. Serving the Los Angeles County with their network of hospitals, urgent care centers and physician groups; the seasonal arrival of Medicare Open Enrollment meant the timing was right for an informative campaign. Their goal being to engage their senior community by offering informational seminars on various health and wellness topics, educate their community on the benefits of staying active and healthy, and assist in simplifying the at times complicated Open Enrollment process.
The Johnson Gray team met this complex situation head on by starting with both qualitative and quantitative research. With expertise in pinpointing and implementing multicultural media options, we achieved high efficiency and reach for PIH Health’s ethnically diverse target audiences. Our strategy helped catapult this noteworthy campaign with print, online, outdoor, TV, digital, and direct mail pieces in English, Spanish, and Chinese.
The creative concept made an emotional appeal that resonated culturally within each group. Collateral portrayed people enjoying healthy, active lifestyles. This was in line with PIH Health’s desire to inform prospective users of available resources and help them make the best choices for their healthcare needs.
As a dedicated group of multicultural Vikings, the Johnson Gray team was excited for PIH Health to see a notable increase in attendance at their personal wellness workshops, even surpassing forecasted numbers.
The month of January is named after the Roman god Janus who is usually depicted with having two heads facing in opposite direction. One head to look back at the year behind us, evaluating our regrets and celebrating our successes and the other to look forward to the future year to make resolutions and hope for the best.
In honor of the head looking back and focusing on agency accomplishments we asked President of Johnson Gray Advertising, Will Johnson, to share one of his most memorable creative accomplishments.
Exactly 20 years ago in 1994, Will launched a campaign for Daniel Freeman Marina Hospital, who is still a client with a slight name change, Marina Del Rey Hospital. The “Chest Pain” campaign was well acknowledged and received numerous national awards including an OBIE (Outdoor Advertising Association of America) for the outdoor board in 1995.
The Blind Children’s Learning Center 8th Annual Destination to Independence Walk raised over $120,000 this past Saturday! A loud roar from the Ruff Ryders kicked off the event. After the walk, we enjoyed a fun carnival complete with games, bounce houses, hot dogs, cotton candy, and snow cones. The money from the walk will provide support to blind children and their families as well as empower children to their independence. To learn more about BCLC click here
Post by Marissa Maliwanag
Meet Randy’s pup, Maddie! Maddie tried on the Johnson Gray Viking hat and it suits her well! Happy Friday, now back to work!
Post by: Rachel von Wistinghausen
We did it again. For the second time, we pulled up our socks, put on our fuzzy Viking hats and got down and dirty. On Saturday, March 31st, we joined thousands of Warriors at Lake Elsinore to participate in the 2012 SoCal Warrior Dash. As the name implies, this dash was made for Warriors, not wimps. It takes courage and guts to climb over walls, plunge into freezing lake water, jump over huge flames of fire, and dive into mud. Warrior Dash 2013? Bring it on!
Post By: Rachel von Wistinghausen
Wishing you all the best this season from your Viking friends at Johnson Gray.
Post by Thomas Washburn
We came. We ran. We were downright terrifying with our warrior prowess. In events that our ancestors have been winning for years, we continued the legacy at the SoCal Warrior Dash. Fear was not an option when we signed up for this obstacle course spanning â€œ3.1 hellish miles,â€ as they called it. Vaulting over the Warrior Walls, plowing through the Muddy Mayhem, and leaping over the Warrior Roast inferno, ten Johnson Gray Warriors went head to head with 4,642 other warriors on Sunday. As with all heroic battles, there were injuries and some may never be the same again, yet our Viking spirit continues to soar until next year, when our skills will be put to the test once more.
Here is our proof of this epic occasion:
Randy, Joe, Will, and Hunter ready to smash, pillage, and plunder
See the rest of the photos on our FlickrStream
Post by Kristyn Washburn