When the Mad Men Were Mad Boys

November, 11, 2015 / 0 comments

A British designer recently uncovered a relic from advertising’s budding youth. While sifting through his recently passed grandmother’s belongings, he found a copy of “The Ad-Man’s Desk Book”, a book published in the 1940s that belonged to his art director grandfather.

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The book reaches back to a time when direct mail was novel and “increasingly popular”. It champions the “growing importance” of color in advertising.

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Vintage advertising is always fascinating, so it makes sense that the methods of achieving the results would follow suit. The book includes examples of Ben Day dots (a staple of mid-20th century comic books and of pop artists, such as office favorite Roy Lichtenstein) as well as several sample layouts.

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And that is just a small sampling. Several more of the scans from the book can be found here.

KringleCare.gov Launches

December, 21, 2013 / 0 comments

With the most festive of spirits, Johnson Gray Advertising celebrates this season with some giggles. Frequenting matters that are current and influential to this passing year, the agency sent out holiday wishes in the form of a government health care website parody, dubbed KringleCare.gov. This lampooning site directly mimics healthcare.gov in layout, style, and usability—even functionality (naturally, it doesn’t work at all)! The best part being error pop-ups, and quite funny ones at that.

With this satirical creation, we wish all our friends-democrats, republicans, and independents alike, a good laugh and a happy Holiday!

Check Santa’s Naughty/Nice List, submit your Christmas wish list, and for all the bad boys out there, trade in your coal at: KringleCare.gov

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Johnson Gray Advertising, a Triple N (Nice-Not-Naughty) Certified company accepts no liability for the content of this email. We will also not be held liable for any side effects caused by the information provided, such as: neurological damage, carpal tunnel syndrome, nausea and vomiting, allergic reactions, drowsiness, insomnia, heart problems (such as heart palpitations), dependence, xanthophobia, turophobia, somniphobia, coulrophobia (though we totally understand this side effect!), omphalophobia, nomophobia, triskaidekaphobia, phobophobia or any other phobias living or deceased. If you are not the intended recipient of this email, you are notified that disclosing, copying, distributing the contents of this information is totally okay. Yes, you can share with your friends!

 

 

Something to Make a Splash About

November, 1, 2013 / 0 comments

Oh, crikey! The Johnson Gray team is at it again with a spiffy rebrand for client, Australian Swim School. For over 35 years the Australian Swim School has been bringing advanced swim training techniques with a fun Aussie twist to families in Southern California. Having four separate locations, their philosophy remains unchanged: To offer developmentally appropriate teaching techniques with an excellent customer experience.

The client turned to Johnson Gray for assistance in coordinating their marketing efforts to re-create their brand, renovate their website, and generate awareness for the opening of an additional swim school. A rebrand was achieved by freshening up all brand components—a renewed and modernized logo, fun and lively imaging, and a visually appealing yet highly functional website. Exposure for Australian Swim School’s new Santa Ana location was acquired through print ads, outdoor vinyls and additional promotional signage, and social media marketing.

Australian Swim School Creative

Australian Swim School Creative

UCI Opens Their New Contemporary Arts Center

November, 11, 2011 / 0 comments

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Johnson Gray client U.C. Irvine opened their new Contemporary Arts Center November 9th. A big congrats to UCI for the grand opening of the center–it looks amazing! For more information about U.C. Irvine, click here.