Social Media’s All-Time Most Viral Super Bowl Ads

January, 29, 2015 / 0 comments

Just in time for Super Bowl XLIX, marketing technology company Unruly has released a list of the most shared Super Bowl ads of all time by measuring the combined Facebook, Twitter and blog shares per spot.

Originally aired in 2011, Volkswagen’s “The Force” ad tops the list with 5.3 million shares. The ad for the 2012 Volkswagen Passat features a kid in a Darth Vader costume attempting to use the Force on the family dog, a baby doll and a sandwich, among other household staples. When the child’s father pulls into the driveway in his Passat, the child rushes outside to try his luck on the car. In the next scene, the dad is looking through the kitchen window, tricking the child into believing he actually accomplished his goal of harnessing the Force.

The next year, Volkswagen followed up with another “Star Wars”-themed spot that appears eighth on the list with 900,000 shares. The ad features a group of dogs barking to the tune of “The Imperial March (Darth Vader’s Theme)”.

Despite the successes, Volkswagen is sitting out the 2015 Super Bowl.

Budweiser appears on the list three times (2, 3, 4) with a combined 8.4 million shares, including a one-minute spot featuring the company’s iconic Clydesdale horses roaming New York City before kneeling down in reverence of the city’s altered skyline. The ad – entitled “Respect” – aired only once, on February 3, 2002, five months after the events of September 11th.

Also of note: three of the most-shared ads on the list were movie trailers, including two from the “Fast and the Furious” franchise.

The majority of the ads that appear on the list are from the last few years, reflecting the increasing ubiquity of social media in society, so it is very likely that a few spots from the 2015 Super Bowl will make it onto the next iteration of this list.

1. Volkswagen – “The Force” (2011)

2. Budweiser – “Respect” (2002)

3. Budweiser – “Brotherhood” (2013)

4. Budweiser – “Puppy Love” (2014)

5. Dodge Ram Trucks – “Farmer” (2013)

6. Universal – “Fast and the Furious 6” Movie Trailer (2013)

7. Chevrolet w/ OK Go – “Needing/Getting” Music Video Trailer (2012)

8. Volkswagen – “The Bark Side” (2012)

9. Universal – “Fast Five” Movie Trailer (2011)

10. Paramount – “Star Trek: Into Darkness” Movie Trailer (2013)

The Tricks and the Treats in This Year’s Halloween Advertising

October, 27, 2014 / 0 comments

Along with pink everywhere for Breast Cancer Awareness Month and pumpkin-flavored everything, one of the surest signs that October is among us is the flurry of Halloween-themed advertisements. From Skittles’ first ever Halloween advertisement to Subway’s scary-not-in-a-good-way showing, here is your Halloween ad roundup.

For the first time in its 40-year history, Skittles released a Halloween-themed commercial. The 15-second TV spot shows a mammoth spider prodding a trick-or-treater to help his friend, who has been trapped in a spider’s web while trying to retrieve a few Skittles fun-size bags. There is also a 45-second web-only (pun absolutely intended) video that tells the done-to-death story of a boy and his giant spider. The extended version (shown below) prompts a smile and at least one chuckle before taking a sharp turn.

“Web” by Skittles

GEICO offers a well-executed spot that evokes the spirit of “Dale and Tucker vs. Evil”, turning a common horror movie trope on its head by ridiculing the bad decision-making of the soon-to-be-victims in slasher flicks.

“It’s What You Do” by GEICO

On the other end of the spectrum, Subway got blasted for a spot that many deemed to be sexist, drawing the ire of such prominent outlets as Time magazine and The Hollywood Reporter, among others. The spot was unceremoniously pulled soon after – a sad misstep, considering how clever their “Crop Fit” ad was.

“Halloween” by Subway

 

World Cup Outscores Super Bowl in the Ad World

July, 3, 2014 / 0 comments

Sports fans and non-sports fans alike know about the notoriety of a Super Bowl ad. Everyone looks forward to the commercials that accompany the game, sometimes even more than the game itself. However, another event may be more deserving of the ad notoriety.

The FIFA World Cup ads have attracted more viewers on YouTube than the NFL’s Super Bowl. The clips shown in our post earlier have helped to reach 1.2 billion minutes of World Cup-related advertising viewership just in one week. This number is four times the amount people spent watching Super Bowl ads last year! Since the World Cup has begun, there have been almost 600 million World Cup-related searches on Google. These ads include companies such as McDonalds, Nike, Beats by Dre, Coca Cola, Adidas, ESPN, Pepsi, and GoPro, and they include stars such as Ronaldo, Messi, Neymar Jr., Rooney and Howard.

The statistics show more people are excited to watch futbol ads than football ads. If you haven’t seen them yet be sure to watch all the TV spots and videos on our previous post that all of us at JGA have enjoyed watching.

Super Bowl vs. World Cup Advertising Info Graphic

 

How Fresh.

April, 3, 2014 / 0 comments

With Pinnacle Capital Mortgage being our third rebrand this year, we decided to go with…get ready for it (drum roll on whichever office appliance is in closest proximity)…a simple, clean, and all around better look and feel.

Pinnacle Capital Mortgage is structured as a parent company to Peak Mortgage and Alpine Mortgage Planning. The JGA team saw an importance in creating brand consistency between all three conglomerates yet give each branch the opportunity to customize their individual sites separately. Each site went under some much needed spring cleaning, along with logo enhancements, testimonials, and a nifty mortgage calculator. Usability is another noteworthy improvement with the addition of mobile friendly sites and an advanced mapping system to easily locate offices and affiliated brokers across the country.

Pinnacle Capital Mortgage, Peak Mortgage and Alpine Mortgage Planning Website Design

Pinnacle Capital Mortgage, Peak Mortgage and Alpine Mortgage Planning Website Design

Cross-Cultural Medicare Campaign

January, 21, 2014 / 0 comments

PIH Health recently engaged their diverse community with an extension of their cross-cultural Medicare campaign. Serving the Los Angeles County with their network of hospitals, urgent care centers and physician groups; the seasonal arrival of Medicare Open Enrollment meant the timing was right for an informative campaign. Their goal being to engage their senior community by offering informational seminars on various health and wellness topics, educate their community on the benefits of staying active and healthy, and assist in simplifying the at times complicated Open Enrollment process.

The Johnson Gray team met this complex situation head on by starting with both qualitative and quantitative research. With expertise in pinpointing and implementing multicultural media options, we achieved high efficiency and reach for PIH Health’s ethnically diverse target audiences. Our strategy helped catapult this noteworthy campaign with print, online, outdoor, TV, digital, and direct mail pieces in English, Spanish, and Chinese.

PIH Health Medicare Open Enrollment Creative

PIH Health Medicare Open Enrollment Creative

The creative concept made an emotional appeal that resonated culturally within each group. Collateral portrayed people enjoying healthy, active lifestyles. This was in line with PIH Health’s desire to inform prospective users of available resources and help them make the best choices for their healthcare needs.

As a dedicated group of multicultural Vikings, the Johnson Gray team was excited for PIH Health to see a notable increase in attendance at their personal wellness workshops, even surpassing forecasted numbers.

KringleCare.gov Launches

December, 21, 2013 / 0 comments

With the most festive of spirits, Johnson Gray Advertising celebrates this season with some giggles. Frequenting matters that are current and influential to this passing year, the agency sent out holiday wishes in the form of a government health care website parody, dubbed KringleCare.gov. This lampooning site directly mimics healthcare.gov in layout, style, and usability—even functionality (naturally, it doesn’t work at all)! The best part being error pop-ups, and quite funny ones at that.

With this satirical creation, we wish all our friends-democrats, republicans, and independents alike, a good laugh and a happy Holiday!

Check Santa’s Naughty/Nice List, submit your Christmas wish list, and for all the bad boys out there, trade in your coal at: KringleCare.gov

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Johnson Gray Advertising, a Triple N (Nice-Not-Naughty) Certified company accepts no liability for the content of this email. We will also not be held liable for any side effects caused by the information provided, such as: neurological damage, carpal tunnel syndrome, nausea and vomiting, allergic reactions, drowsiness, insomnia, heart problems (such as heart palpitations), dependence, xanthophobia, turophobia, somniphobia, coulrophobia (though we totally understand this side effect!), omphalophobia, nomophobia, triskaidekaphobia, phobophobia or any other phobias living or deceased. If you are not the intended recipient of this email, you are notified that disclosing, copying, distributing the contents of this information is totally okay. Yes, you can share with your friends!

 

 

The Alter-G Rebrand

October, 29, 2013 / 0 comments

AlterG Blog copy

Alter-G has brought moon-walking back in style with their seemingly futuristic innovation of the NASA inspired Anti-Gravity Treadmill. This nearly unfathomable device uses air pressure to offset 80% of the user’s body weight in lower extremity therapy and training. Alter-G’s Anti-Gravity Treadmill offers benefits to several different markets; having specifically targeted advanced and professional athletes, they have secured allegiance from Kobe Bryant, Lebron James, Manchester United and numerous other talent.

In addition, the company recently acquired their newest product, a Bionic Leg robotic assistance device for neurorehabilitation and physical therapy. With the acquisition of the Bionic Leg to the Anti-Gravity Treadmill, Alter-G’s innovative product portfolio has yet to meet a direct competitor. They recognized an urgency and relevance in defining their brand and paralleling its message with their company culture. Alter-G’s concern was that the look and feel of their brand was cold, dark, and disconnected; having no clear message. Their website was difficult to navigate, lacking consumer appeal and engagement. Alter-G’s brand was in need of a facelift.

A total rebrand is a hard task to take on, but not one too hard for a Viking. Always remember that Vikings are superior to pirates but equal to ninjas. Putting our helmets down and our thinking caps on, the Johnson Gray Team positioned Alter-G as a game-changer. We viewed the absence of light in the company’s branding to be the opposite of what Alter-G stands for. We wanted to highlight the inspirational and touching testimonials while offering an encouraging atmosphere to prospective users. By lightening up collateral, we captured the weightlessness component of the product into Alter-G’s brand messaging. With a complete web revamp we created a modern allure while increasing usability and translated all “medical speak” into more relatable language. Our specific strategy evoked messaging to reveal that ordinary people are surely capable of making astonishing accomplishments. Alter-G truly is “changing the way the world rehabs”.

Huntington Hospital Goes Pink

October, 3, 2013 / 0 comments

In support of Breast Cancer Awareness Month, Johnson Gray collaborated with new client, Huntington Hospital to produce their “HuntingtonForHer.com” website to celebrate survivors and encourage fighters.

HH Pink Blog Creative

Our swift turnaround campaign included signage for last week’s event, “Paint the Wall Pink”, where over 200 loving supporters covered a 4,000 square foot wall with pink handprints. In addition to visual support at the event, JGA created support collateral for Huntington Hospital and print ads featured in the Pasadena Star News. All of which highlight the “Huntington Difference”: innovative solutions that center on every individual need of each unique patient, from cutting-edge treatment to holistic healing approaches to secure exceptional clinical outcomes.

April Fooled in the Media 2013

April, 12, 2013 / 0 comments

The Advertising community had a entertaining and interesting April Fools run. Major companies like Google went all-out and others pushed their jokes on YouTube commercials, Facebook and their websites.

Google’s videos that described their “April Fools†jokes left an impression of realistic sarcasm. Before you watch their videos for Google Nose Beta, the You Tube contest or Google Treasure Maps View you may feel that perhaps, because they are Google, they did invent it, or maybe it is true. Most people go to the Internet to check their sources and search through Google. Google is what the majority of people depend on when doing searches, so the likeliness of being caught as gullible before you read more or watch the videos is a bit greater. The employees of Google are so called experts, so if you were to fall for their April Fools stunts, you won’t be judged.

Check out how Google and some others tried to fool you this April 1, 2013.

YouTube Best Video Ever and Shut Down

Google Nose

Treasure Mode with Google Maps

Scope Bacon

Virgin Atlantic launches the world’s first glass bottomed plane ever

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Verizon FiOS launches FiOS Hipster

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Han Solo Frozen in Carbonite Pop-Tarts

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Toshiba has created the Shibasphere, a gaming console that’s a game-changer.

Capital One Canada announces the Cocoa Rewards Mastercard

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BMW (UK) announces the latest edition to its lifestyle collection – The BMW P.R.A.M.

bmw-pram-ad

Skype introduces Skype Into Space

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New York Ad agency, Mother New York named the Illuminati as their new client.

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