A British designer recently uncovered a relic from advertising’s budding youth. While sifting through his recently passed grandmother’s belongings, he found a copy of “The Ad-Man’s Desk Book”, a book published in the 1940s that belonged to his art director grandfather.
The book reaches back to a time when direct mail was novel and “increasingly popular”. It champions the “growing importance” of color in advertising.
Vintage advertising is always fascinating, so it makes sense that the methods of achieving the results would follow suit. The book includes examples of Ben Day dots (a staple of mid-20th century comic books and of pop artists, such as office favorite Roy Lichtenstein) as well as several sample layouts.
And that is just a small sampling. Several more of the scans from the book can be found here.
PIH Health recently engaged their diverse community with an extension of their cross-cultural Medicare campaign. Serving the Los Angeles County with their network of hospitals, urgent care centers and physician groups; the seasonal arrival of Medicare Open Enrollment meant the timing was right for an informative campaign. Their goal being to engage their senior community by offering informational seminars on various health and wellness topics, educate their community on the benefits of staying active and healthy, and assist in simplifying the at times complicated Open Enrollment process.
The Johnson Gray team met this complex situation head on by starting with both qualitative and quantitative research. With expertise in pinpointing and implementing multicultural media options, we achieved high efficiency and reach for PIH Health’s ethnically diverse target audiences. Our strategy helped catapult this noteworthy campaign with print, online, outdoor, TV, digital, and direct mail pieces in English, Spanish, and Chinese.
The creative concept made an emotional appeal that resonated culturally within each group. Collateral portrayed people enjoying healthy, active lifestyles. This was in line with PIH Health’s desire to inform prospective users of available resources and help them make the best choices for their healthcare needs.
As a dedicated group of multicultural Vikings, the Johnson Gray team was excited for PIH Health to see a notable increase in attendance at their personal wellness workshops, even surpassing forecasted numbers.
Oh, crikey! The Johnson Gray team is at it again with a spiffy rebrand for client, Australian Swim School. For over 35 years the Australian Swim School has been bringing advanced swim training techniques with a fun Aussie twist to families in Southern California. Having four separate locations, their philosophy remains unchanged: To offer developmentally appropriate teaching techniques with an excellent customer experience.
The client turned to Johnson Gray for assistance in coordinating their marketing efforts to re-create their brand, renovate their website, and generate awareness for the opening of an additional swim school. A rebrand was achieved by freshening up all brand components—a renewed and modernized logo, fun and lively imaging, and a visually appealing yet highly functional website. Exposure for Australian Swim School’s new Santa Ana location was acquired through print ads, outdoor vinyls and additional promotional signage, and social media marketing.
Alter-G has brought moon-walking back in style with their seemingly futuristic innovation of the NASA inspired Anti-Gravity Treadmill. This nearly unfathomable device uses air pressure to offset 80% of the user’s body weight in lower extremity therapy and training. Alter-G’s Anti-Gravity Treadmill offers benefits to several different markets; having specifically targeted advanced and professional athletes, they have secured allegiance from Kobe Bryant, Lebron James, Manchester United and numerous other talent.
In addition, the company recently acquired their newest product, a Bionic Leg robotic assistance device for neurorehabilitation and physical therapy. With the acquisition of the Bionic Leg to the Anti-Gravity Treadmill, Alter-G’s innovative product portfolio has yet to meet a direct competitor. They recognized an urgency and relevance in defining their brand and paralleling its message with their company culture. Alter-G’s concern was that the look and feel of their brand was cold, dark, and disconnected; having no clear message. Their website was difficult to navigate, lacking consumer appeal and engagement. Alter-G’s brand was in need of a facelift.
A total rebrand is a hard task to take on, but not one too hard for a Viking. Always remember that Vikings are superior to pirates but equal to ninjas. Putting our helmets down and our thinking caps on, the Johnson Gray Team positioned Alter-G as a game-changer. We viewed the absence of light in the company’s branding to be the opposite of what Alter-G stands for. We wanted to highlight the inspirational and touching testimonials while offering an encouraging atmosphere to prospective users. By lightening up collateral, we captured the weightlessness component of the product into Alter-G’s brand messaging. With a complete web revamp we created a modern allure while increasing usability and translated all “medical speak” into more relatable language. Our specific strategy evoked messaging to reveal that ordinary people are surely capable of making astonishing accomplishments. Alter-G truly is “changing the way the world rehabs”.
In support of Breast Cancer Awareness Month, Johnson Gray collaborated with new client, Huntington Hospital to produce their “HuntingtonForHer.com” website to celebrate survivors and encourage fighters.
Our swift turnaround campaign included signage for last week’s event, “Paint the Wall Pink”, where over 200 loving supporters covered a 4,000 square foot wall with pink handprints. In addition to visual support at the event, JGA created support collateral for Huntington Hospital and print ads featured in the Pasadena Star News. All of which highlight the “Huntington Difference”: innovative solutions that center on every individual need of each unique patient, from cutting-edge treatment to holistic healing approaches to secure exceptional clinical outcomes.
What a great organization. Our Ads for The Blind Children’s Learning Center.