Category: Branding
JGA Healthcare Success
Here at JGA we have been delivering some award-winning healthcare advertising for our clients this year (as can be expected, it is what we do after all). But this year specifically for our client St. Joseph Health System - Sonoma County our creative efforts have won them a National Aster Award for their TV spot, as well as a TELLY Award for their 2 year-long campaign we’ve created on their behalf. Being that these are huge competitions with thousands of entries, the TELLY Awards alone being one of the most sought-after awards by industry leaders, with over 200 categories and submissions from all 50 states and 5 continents, we are very pleased to have won this award for our client. Our creative team did an amazing job with St. Joseph’s “I am” advertising campaign which included print, TV, web, rich media and online banners. Being that the campaign was so successful, we’ve included the creative as key pieces in our healthcare mailer:
Visit our flickr page to take a closer look, and if you find yourself even more interested in what we have to offer for healthcare advertising - give us a ring 949.955.3781 and we’d be happy to mail you a copy of this mailer, as well as any other correspondence you need.
JGA gives Tommy Bahamas Island Grille a new look
Tommy Bahama’s Island Grille has been racking up great ratings across the board for outstanding food, fabulous service and having a great, comfortable ambiance. It is quickly becoming known for a neighborhood gem, great for outdoor dining, great for lunch, fit for foodies and good for groups! And we’re not just tooting our own horns for our fabulous clients… here’s some proof:
All of the the rave is perfect timing with the freshly updated logo and new ads being created over here at the JGA headquarters. Here’s the before and after, and a fresh look at our new ad…
AOK Healthy Health Insurance
I Believe in Advertising recently featured an extremely creative brand promotion done by German advertising agency, Serviceplan. The agency was faced with a brief to come up with a calendar that will leave a long-lasting impression of the AOK insurance provider name - as not just a great health insurance, but a healthy health insurance provider. This extremely creative calendar is what the agency came up with based on the ever so famous saying, “An apple a day keeps the doctor away.”
Each month the calendar begins with 31, 30 or 28 apples which are held in a tube made out of UVA & UVB resistant Plexiglas. Every day an apple is removed and eaten, boosting the person’s health - and revealing today’s date. Every month the tube is refilled and the calendar behind the tube is replaced, making it functional all year round. The calendars currently hang in AOK branch offices, and so far have attracted a ton of positive reactions. And I agree with the consensus - great idea, extremely creative, right on strategy, leaves a long-lasting impression, something everyone will remember.
MMS Becoming a Mobile Marketing Must-Have
Now that smartphones are falling into the hands of thousands of Americans, MMS has become habitual and a basic necessity. Knowing that, this practical and accessible mechanism can and should be utilized for direct business-to-consumer contact. MMS has continued to be a missed opportunity with mobile marketing, when it can easily be used to penetrate a large share of the U.S. market. According to James Citron, CEO of Mogreet, this practice should become apart of every marketing mix and is not limited to smartphones with Internet plans. Even the massive amount of non-smartphones are capable of accepting rich media and the users haven’t even realized it.
MMS can offer businesses a new outlet for establishing brand loyalty and developing a relationship with the consumers. It goes beyond the traditional SMS alerts that consumers can opt into. With MMS consumers will be able to opt into an experience, a sort of branding entertainment.
For instance, according to MediaPost’s Mobile Insider, Casa del Mar in Santa Monica has already began using this model of marketing - and reaped the benefits. With their campaign, if you text “casa” to 21534, you will receive a message in return that includes a discount offer, call link, as well as a video of their dining room. The simple text may supply the business with direct response, but by adding the video it adds a level of enticement and encourages positive brand thinking. This local campaign resulted in 250 coupon redemptions - a redemption rate of 27% - as well as provided the business with a growing database of clearly interested consumers they can reach again in the future. Given the positive results from recent MMS campaigns like this, it will not be a surprise to find that 2010 may very will bring a flood of MMS driven marketing campaigns.
“It’s 1993 all over again ... only this time, rather than email, the race is on to harness mobile to build a direct relationship with the end consumer,” James Citron.
Lullaby Lounge
Mission Hospital - St. Joseph Health System and CHOC Children’s at Mission Hospital has sponsored a new ideal destination for mommies with babies and toddlers at the Shops at Mission Viejo. Together they have made available a cozy space, like a private living room, where mommies can go to feed the little ones and relax. Because, let’s face it, sometimes after some time spent shopping, mommies could use a little break.
This Lullaby Lounge which is now open and located in the lower level between Talbots and BCBG offers the following:
- Baby-changing tables (supplies available for purchase)
- Family bathroom (including a little potty for those just learning)
- Comfy chairs and couches
- Soft lighting
- A flat-screen TV (programmed with toddler-friendly shows)
A second Lullaby Lounge will be opening Fall 2009 on the upper level near the playarea and Macy’s Women’s store.
We’d like to thank Mission Hospital - St. Joseph Health System and CHOC Children’s at Mission Hospital on behalf of all mommies for implementing such a great concept.
