Category: JGA's Latest
JGA and Toshiba Land a PIASC Award
Printing Industries Association, Inc. of Southern California (PIASC) is the trade association for the graphic arts community in Southern California. They put on an annual Printing Excellence Competition that covers all of the major Southern California markets including Los Angeles, San Diego, San Bernardino and more recently added, Nevada’s own major market Las Vegas. With PIASC being the largest graphic arts trade association in the nation, we were very honored to hear that our creative submission from our client work for Toshiba America Medical Systems won the Award of Excellence in the 2010 competition.
This is a great win for both Johnson Gray and Toshiba America Medical Systems. We couldn’t be more proud of our team for doing such a great job!
JGA Healthcare Success
Here at JGA we have been delivering some award-winning healthcare advertising for our clients this year (as can be expected, it is what we do after all). But this year specifically for our client St. Joseph Health System - Sonoma County our creative efforts have won them a National Aster Award for their TV spot, as well as a TELLY Award for their 2 year-long campaign we’ve created on their behalf. Being that these are huge competitions with thousands of entries, the TELLY Awards alone being one of the most sought-after awards by industry leaders, with over 200 categories and submissions from all 50 states and 5 continents, we are very pleased to have won this award for our client. Our creative team did an amazing job with St. Joseph’s “I am” advertising campaign which included print, TV, web, rich media and online banners. Being that the campaign was so successful, we’ve included the creative as key pieces in our healthcare mailer:
Visit our flickr page to take a closer look, and if you find yourself even more interested in what we have to offer for healthcare advertising - give us a ring 949.955.3781 and we’d be happy to mail you a copy of this mailer, as well as any other correspondence you need.
Giving Applebee’s Creative Support
Applebee’s has partnered with us for some added creative support. We have blended our extensive restaurant experience with our stellar creative team and have been whipping up some in-store collateral including die cuts, caddy strips, table toppers - you name it. Whenever they are craving a new ingredient to add to their already delicious creative, we are happy to be here to help as needed.
JGA Staffers get Certified to Save Lives
Shannon and Erin are officially CPR and First Aid certified!!
Now if anyone in the agency has a stress induced heart attack from down-to-the-wire deadlines, diabetic-induced mood swings, severe bleeding from multiple paper cuts associated with self-promo direct mail fulfillment, choking while trying to scarf down lunch right before a big client meeting, or severe coffee burns resulting from the lethal combination of the lack of sleep and transporting loads of caffeine filled mugs to help fuel the team during crunch time, they will be there to act quickly and confidently to save the Johnson Gray team!
We encourage you to get certified too! Contact American Heart Association and find out how you can get certified in celebration of their 50th CPR Anniversary!!
Coke Zero Fannovation
Coke Zero has been calling on all NCAA® fans to help improve the NCAA® fan experience. The mission: Develop ideas that would make being an NCAA® basketball fan exponentially better. The ideas can be directed towards the fans watching at the game, at home, at work - anywhere. Participants were asked to submit as many ideas as they desired, and the best ideas that would be chosen by the Coke Zero Department of Fannovation will face off in the first ever Coke Zero Brain Bracket Championship.
Well Selection Sunday has passed, the top 64 ideas have been chosen, all of which are currently in the Brain Bracket hoping to advance to the championship round. NCAA® fans everywhere will decide which ideas advance further in the Brain Bracket and which are eliminated. In the end, the winning idea will get $10,000 and two tickets to the 2011 NCAA® Men’s Final Four®, the top four ideas will receive $1,000 and two Tickets to the 2011 NCAA® Men’s Final Four®, and the top sixteen finalists will get $1,000. Our fellow JGA alum Tim Heckman has made it to that top 64, and we are voting for him all the way to the finish line! We encourage you to do the same!
He has a great idea that helps get fans at home involved called the At Home Fan Cam. Coke Zero seems to think it’s a good idea having commented that it could gain some serious traction. Here’s a run down:
Everybody at home gets to see the great crowd reactions of the fans at the stadium during the excitement, but they, or nobody else for that matter, gets to see the reactions of the millions of fans reacting at home. What if there was a simple way to capture and share all the raw excitement fans feel at home while watching the game on TV? I’m thinking all it would take is a small camera that connects to either your TV, DVR or perhaps even an X-Box 360, Playstation 3 or Blu Ray player that can save content. Basically, it’s a web cam for your living room, an at home fan cam if you will. Reactions would be recorded and shared in real time just as fan reactions at the stadium are being shared. Yes, there is some technology involved, but could be a really cool feature if pulled off correctly.
So jump on the Fannovation and get voting, we have 1 day and less than 4 hours as I’m writing this to get Tim to the next round!! Share the news and vote now!
Randy Lopez to be Keynote at RAM’s 16th Annual Leadership Conference
Our very own branding expert Randy Lopez will be attending RAM’s 16th Annual Leadership Conference this year in New Orleans (home of this year’s Super Bowl champs) as their keynote speaker. This year those in attendance will be learning about branding, the power of cult branding, and word of mouth marketing. The conference will also cover specifically RAM International’s branding expectations which aims to help fellow owners increase both attendance and sales throughout their 2010 year. At the event they will also be celebrating RAM International’s 39th Anniversary!
Happy Anniversary RAM International! And Randy, have a great time in New Orleans.
Supergenius = Randy Lopez
The Supergenius Confrence was a huge hit thanks to all of the brilliant speakers (our own Randy Lopez included), attendees, sponsors, and partners who helped make the event such a success. After scrolling through the twitter feed, its clear that all the attendees walked away with very positive experiences - most of which are practically tweeting their RSVP to next year’s conference.
If you missed the event, that’s all right - GasPedal did a fabulous job at providing you with up-to-the minute details of the event, including recordings of the speakers, detailed notes of any of the classes, workshops, etc., all of the complete live coverage at your fingertips. We encourage you to listen in on Randy’s class, How to Create Word of Mouth on Zero Budget.
Elf Yourself
Some of us here at Johnson Gray decided to Elf Ourselves through Jib Jab’s holiday site. Now of course, when I say we all decided, I mean that two of us decided, and then we high-jacked everyone else’s photos. Here are the amazing videos that were developed from our holiday adventure:
HIP HOP
SINGING STARS
DISCO MANIA
Santa Rosa Hospital Christmas Gala
Santa Rosa Hospital’s Christmas Gala was a smashing hit. Our very own Teri Rowland, Account Supervisor here at Johnson Gray attended the event and came back with great memories. The gala was held to raise funds for a number of children’s health organizations:
- St. Joseph Mobile Health Clinic: Serving low-income families, the clinic offers health screenings, well child exams, immunizations, treatment of minor medical problems, health and nutrition education, and referrals.
- St. Joseph Mobile Dental Clinic: Founded to address the need of dental care access in our community, this clinic provides basic, preventative, emergency and comprehensive dental care to children up to 16 years of age. Adult emergency care is also provided.
- Healthy Kids Sonoma County: Provides medical, dental and vision insurance to children and families in Sonoma County.
- Project KidCare: Provides parents with ID booklets containing fingerprints, a current photo and personal information of their child to aid authorities if he or she is missing.
- What About Me?: A support group that is offered through the Cancer Library at Santa Rosa Memorial for children and teens whose loved ones have been diagnosed with cancer.
- St. Joseph’s Hospice Grief Relief Program: Memorial Hospice and Hospice of Petaluma provides counsel and support to children and teens grieving or facing the loss of a loved one. All services are provided free of charge and are directed by licensed clinical staff.
This year the gala featured some amazing packages including beautifully decorated Christmas trees. Those in attendance enjoyed the fabulous ambiance, dinner, live band and great company.
{Teri and Chris Silva, CEO of St. Francis Winery & Vineyards}
{Teri and St. Joseph's Health System - Sonoma County's Marketing Manager Priscilla Locke}
Read More… to view more photos from the Christmas Gala.
{Teri and her husband, Rick Rowland}
{Priscilla Locke and friends}
{Cutting a rug}
Randy is my Hero
Our very own Randy Lopez will be presenting at the GasPedal’s Word of Mouth Supergenious “How to be Great at Word of Mouth Marketing” Conference (I dare you to say that 5 times fast) located at the Chicago Gleacher Center on December 16th. The conference will include 12 how-to classes, 12 real-world case studies, and 6 brilliant authors for small-group discussions. Among the amazing classes available Randy, being a master of strategic thinking, will be teaching a class of his own on “How to Create Word of Mouth on Zero Budget.” Check out his live audio preview below:
The conference is loaded with a full day of information, incredible resources and brilliant speakers. For any of you who are interested in attending the conference and Randy’s class, feel free to use the discount code: RANDYISMYHERO for a special discount when registering. Also, if you are a blogger, podcaster or a fantastic journalist - they do have spaces reserved for you to cover the event, so be sure to contact them for further details.
Johnson Gray has added Randy Lopez as Account Director to their stellar lineup.
Irvine, CA. November 24, 2009 - With over 23 years in the business, Randy has found himself in executive roles at multiple heavy hitting companies. Past roles include senior marketing management with Buca di Beppo, Del Taco, Ruby’s Diner and T.G.I. Friday’s. His experiences with agencies include accounts such as Arnold Palmer Golf Management, Robbins Brothers, Fishbowl Marketing, and Red Robin Restaurants. His expertise will allow Johnson Gray to offer clients in their respective industries distinctive insights and a sharp edge on the competition, including their newest addition, Tommy Bahama’s.
With a reputation for superior knowledge in strategic resources and growing a global brand, Lopez has been asked to lead a class, “How to Create Word of Mouth on Zero Budget,” at the 2009 Word of Mouth Supergenius Conference. Currently an active member of the National Restaurant Association and the American Marketing Association, Randy has been featured in publications such as BRANDweek, Adweek, Nation’s Restaurant News, and Restaurants & Institutions. Will Johnson, President and Executive Creative Director of Johnson Gray has said, “Randy is a great addition to our team. His extensive knowledge in several industries will help us with our clients needs, but most importantly, he knows the best places to eat.”
Tommy Bahama’s tabs Johnson Gray to re-brand its Island Grille concept.
Irvine, CA. October 27, 2009 - Johnson Gray Advertising continues to add to its diverse client roster by beating out more than 20 regional and national agencies to win branding and marketing duties for Tommy Bahama’s. They currently have 12 restaurant locations and 70 retail locations across the nation.
Influenced by the Irvine-based agency’s track record of developing effective, creative branding and marketing solutions for clients in the restaurant, tourism and retail industries, Tommy Bahama’s has chosen Johnson Gray to develop and execute a new marketing plan for Tommy Bahama’s Island Grille. Their Newport Beach restaurant location originally opened its doors in 1998 before being remodeled and reopened under the Island Grille name in 2008.
“We’re proud to be selected and excited to get started,” President and Executive Creative Director, Will Johnson said. “The chance to take a key role in the re-thinking and re-branding of a high-quality product within such an established and respected brand as Tommy Bahama’s presents an exciting opportunity, both creatively and strategically.”
With the win, Tommy Bahama’s Island Grille becomes the latest in a wave of new clients for Johnson Gray. Within recent months the agency has also begun work for Tustin, CA-based Toshiba America Medical Systems and Behr Paint, headquartered in Santa Ana, CA.