Category: Social Media
Toyota is Everywhere
With all the negativity surrounding Toyota and their recalls, their advertising efforts have not slowed down their pace in the slightest. Combining their Restore ads with their The Sienna Family campaign, they seem to be reaching in all directions to help restore faith in the Toyota name. While its been said that their advertising agency has strongly recommend against the advertising push, others aren’t surprised in the slightest by their decision. Reacting to the recalls, Toyota released their restoration campaign that not only reflects their sincerest apologies for their mistakes, but touches on what they’re doing to change them, and of course Moving Forward. Then in recent months, they seem to be trying to pull some comedy and laughter out of the ashes with their The Sienna Family campaign featuring hip quirky parents with two kids and their swagger wagon.
Is the campaign doing any good? Quite a few are saying, absolutely not. What do you think? Is the comedy relief really bringing Toyota any relief to their recalls with the Sienna or any other vehicle? Are these commercials, or any of the other YouTube videos changing your perspective of Toyota and helping you forget?
Top 10’s of 2009
As the year comes to a close, we all like to take a moment to look back and reflect on the year’s accomplishments, tragedies and laughter-filled moments. Every year, TIME does a great job at racking up the best Top 10 Lists of all those moments that made a big impact on us and the world around us. Here are just 2 examples of what TIME comprised this year:
Top 10 TV Ads
1. Evian Roller Babies
2. Hulu
3. Coca-Cola
Top 10 Viral Videos
1. Susan Boyle
2. Kevin Heinz and Jill Peterson’s Wedding Entrance
3. David After the Dentist
Take an even closer look at some of the other Top 10 lists of 2009: Tweets, Apologies, iPhone Apps, Medical Breakthroughs, Scandals, Awkward Moments or Facebook Stories.
On behalf of everyone here at Johnson Gray, we’d like to wish you all a great New Year. May you take a moment to comprise your own lists, and may they be just as fun and laughter-filled as those TIME has helped us remember.
A First: Agency Building Apps
Ogilvy Group in the U.K. has developed a free app that lets iPhone users add falling snowflakes to any photo. The app is called White Christmas, and allows all users to live the dream of festive winter snowfall wherever they are. In the agency’s description of the app, they put it simply, the app is cheaper than hiring a snow machine and so simple, a reindeer in mittens could do it.
Two of our very own downloaded the app and tried it out, read on to see their pictures.
Our Media Director:
This was taken with T-Mobile’s G1, (yes the app is available to T-Mobile users as well. Find it in your app market now).
Our Intern / Social Media Guru:
This was taken with AT&T’s iPhone.