Category: Print
In-N-Out Takes a Stab at Saving Print Media
With recent reports telling us that the newspaper market is consistently declining, with a 30% decrease in circulation from 2007 to 2009, no one can really argue with facts like that. But that doesn’t mean it can’t change, especially if companies like In-N-Out keep offering incentives to new subscribers. Right now In-N-Out is offering a $20 gift card if you order home delivery of the Los Angeles Times. Time will tell if readers will be convinced to switch back to good-‘ol ink to get their news.
JGA gives Tommy Bahamas Island Grille a new look
Tommy Bahama’s Island Grille has been racking up great ratings across the board for outstanding food, fabulous service and having a great, comfortable ambiance. It is quickly becoming known for a neighborhood gem, great for outdoor dining, great for lunch, fit for foodies and good for groups! And we’re not just tooting our own horns for our fabulous clients… here’s some proof:
All of the the rave is perfect timing with the freshly updated logo and new ads being created over here at the JGA headquarters. Here’s the before and after, and a fresh look at our new ad…
2010 Winter Olympics Artistic Posters
Check out this year’s Winter Olympic posters created by Canadian design studio, Vanoc:
Panera’s Message: Break Bread
This ad from Panera Bread ran in today’s edition of USA Today and is inviting people who are having conflicts to get together and “break bread.”
Who’s on the list? Let’s see:
- Darth Vader & Luke Skywalker
- The Mac Guy & The PC Guy
- Mike Tyson & Evander Holyfield
- Kanye West & Anyone with a TV
- Vampires & Werewolves
- Sarah Palin & Tina Fey
Then you might notice that Rosie O’Donnell is on this list 3 times:
- Rosie O’Donnell & Tom Selleck
- Rosie O’Donnell & Donald Trump
- Rosie O’Donnell & Elizabeth Hassellbeck
Think you know a few more people who need to break bread? Tell Panera at facebook.com/panera
Agency: Mullen, Writer: Kerry Shea, Art Director: Bo Deng
Photoshop Gone Wrong: Demi Moore
Demi Moore did the cover of W Magazine’s latest issue. She looks stunning as always, however, it seems the graphic artist in charge of editing her photos before going to print had a slight, hiccup. You hear about airbrushing being done all the time to give celebrities smoother lines, a softer look, an even tone, etc. before they grace the covers of thousands of magazines across the world. But you never hear about those edits being done to negatively alter a person’s body - but here we are, hearing about it and talking about poor Demi’s hip. As you can see, it’s missing some flesh and is misaligned with her thigh. That has got to be such a huge and clumsy mistake for anyone to make. It would probably be safe to guess that this person’s job just got a little less secure.
The good part of this magazine issue for Demi - and yes, there is a good part - is that the rest of her pictures look flawless and absolutely amazing. The photographers (Mert Alas & Marcus Piggot) and stylist (Alex White) did an amazing job.
An ad that fails to transpose
This ad done by a Romanian agency, Tempo Advertising, encouraging it’s viewers to “Celebrate Halloween with Guinness October 31st,” does not say the same thing as it would here in the states. While the mirror trick adds some great humor, having those set of keys set right next to that pint of beer translates a completely different message - so much that it’s the first thing we Americans notice. Having been conditioned to drink responsibly, this ad loses its humor-attempted message and makes people squeamish.
Off With Their Heads
An Italian agency, Milc, ran a campaign last September highlighting the negative effects that this economic downturn has had on the creative departments across the globe. With the drastic cutbacks on advertising budgets, so many creative ideas are going unused. To express this idea, Milc came up with the idea of cutting the heads off of their creative team and displaying them next to a headline that reads, “I hEad a great idea.” The metaphor is further explained in the supported copy, “To cut your communication budget means to cut your own future.” I’m sure ad agencies and creative departments everywhere are feeling this exact same way. It’s always tough to see great ideas go unused due to the disappearing advertising dollars.
P.S. The ad also assures us that none of the creatives were harmed during this process.
Seen - Ads of the World