Category: Ambient & Outdoor
Dogs Love Wagg Ads
Scented advertising takes a new leap in central London last week. Wagg Foods and its scientists developed 15 dog-luring fragrances to create a scent that reportedly drives dogs wild. They have clearly learned from those who have come before them… In 2001 a PR agency, the Red Consultancy, developed the idea to place ads for Animal Planet that were soaked in canine urine and placed in London. The soaked ads were at snout-level for the pups, and a clean ad was placed at eye-level for the pet owners driving them to vote on the TV channel’s new pet awards project. Later in 2005 Leo Burnett placed ads for Affinity Petcare in Germany that tried to lure dogs to their ads by having actual food behind the hole-punched ads for dogs to sniff. And now in London they’ve combined these past experiences and science to create the same large buzz factor with their scientifically contrived fragrances.
Coca-Cola Spreads Happiness Far & Wide
Coca-Cola has been generating huge raves over their Happiness Factory campaign they’ve been implementing worldwide. Especially their creative ambient stunts that are generating viral waves in the blog and YouTube world. Here, Coke invites college students to experience the Happiness Factory first hand with The Happiness Machine. This video shows random students going to buy a Coke and they magically end up with not just one, but ten! And the magic continues when they get a pizza, a twenty-foot sub or even some bright sunflower bouquets. This over-the-top creative ambient ad turned itself into a viral video spreading further happiness and amusement - which lands dead on with the overall campaign strategy, theme and tone. While some people are negatively commenting that the vending machine stunt has been used in the past for other campaigns - the fact is that most, if not all, ideas are created off of an already-seen-before platform and transformed into something original. And here, Coke’s execution takes the cake and goes far beyond the basics to create something truly unique. Well deserved kudos to Coke.
AOK Healthy Health Insurance
I Believe in Advertising recently featured an extremely creative brand promotion done by German advertising agency, Serviceplan. The agency was faced with a brief to come up with a calendar that will leave a long-lasting impression of the AOK insurance provider name - as not just a great health insurance, but a healthy health insurance provider. This extremely creative calendar is what the agency came up with based on the ever so famous saying, “An apple a day keeps the doctor away.”
Each month the calendar begins with 31, 30 or 28 apples which are held in a tube made out of UVA & UVB resistant Plexiglas. Every day an apple is removed and eaten, boosting the person’s health - and revealing today’s date. Every month the tube is refilled and the calendar behind the tube is replaced, making it functional all year round. The calendars currently hang in AOK branch offices, and so far have attracted a ton of positive reactions. And I agree with the consensus - great idea, extremely creative, right on strategy, leaves a long-lasting impression, something everyone will remember.
Mission Hospital Wishes You a Safe Holiday
As we all have heard and some experienced, accidents can thrash through our lives at the most inconvenient of times - holidays included. Amongst all the hustle and bustle of holiday events - shopping, office parties, kids getting out of school, going from home to home - accidents are bound to happen. So don’t let them happen to you:
Accidents don’t take a holiday. Have a safe one.
That’s a lot of Apples
Check out City Harvest’s new PSA highlighting the amount of food wasted in New York City every day. Draftfcb and The Mill enlisted half a million CGI apples for this anti-hunger PSA, and the entire video was shot on an iPhone camera. 1/2 a million apples, in The Big Apple, shot with an Apple product - that’s a lot of apples.
Every day, 270,000 pounds of food is wasted in New York City, but thousands of residents don’t have enough to eat. Help City Harvest make sure excess food makes it to someone’s plate instead of the dumpster.
Check out their website to learn how you can support their programs.
HTC Teaser Campaign Unveiled
These mysterious outdoor ads have recently been popping up with nothing but the word “YOU” in various fonts. Passing by, people have no clue what product or company these ads have been promoting. Well now the mystery is over - these teaser ads were the kick off to a new campaign for HTC, a company nearly no one has ever heard of. This Taiwanese company has manufactured nearly all the Android handsets in the U.S, and yet they’ve simply sat back letting carriers rebrand the famous handsets as their own. But all that’s about to change with the Quietly Brilliant campaign that is stepping into the spotlight throughout the week Here are some of the new campaign elements:
Human Ice Sculptures
Just discovered this great display of ice sculptures shaped like humans that has been making news across the internet: The Brazilian artist Nele Azevedo carved 1,000 ice sculptures that were placed on the steps of a music hall in Berlin last month, all of which melted within a half-hour. The display was put on in an effort by the World Wildlife Fund to highlight climate change in Greenland and Antarctica.
