An ad that fails to transpose

This ad done by a Romanian agency, Tempo Advertising, encouraging it’s viewers to “Celebrate Halloween with Guinness October 31st,” does not say the same thing as it would here in the states.  While the mirror trick adds some great humor, having those set of keys set right next to that pint of beer translates a completely different message - so much that it’s the first thing we Americans notice.  Having been conditioned to drink responsibly, this ad loses its humor-attempted message and makes people squeamish.