Branding Battle for Michael Jordan’s Son

The battle of the brands is on for Marcus Jordan, freshman guard at UCF, who is faced with the possibility of having to switch away from his lifetime Nikes to his team’s contracted footwear with Adidas.  Although it’s been said that the University is working with Adidas to form an agreement to benefit both parties (benefits beyond the amount of free publicity both parties have gained since the beginning of this so-called controversy), it seems an exception like this may not be in the foreseeable future.  Adidas currently holds a $3 million contract with the university athletic department, making them the exclusive sports wear for all athletes playing… and despite this new set of circumstances, Adidas spokesperson let’s everyone know that “there is no compromise, and the contract is currently under review.’‘
We will have to wait and see which brand loyalty will win out over the other…