Coca-Cola Spreads Happiness Far & Wide

Coca-Cola has been generating huge raves over their Happiness Factory campaign they’ve been implementing worldwide.  Especially their creative ambient stunts that are generating viral waves in the blog and YouTube world.  Here, Coke invites college students to experience the Happiness Factory first hand with The Happiness Machine.  This video shows random students going to buy a Coke and they magically end up with not just one, but ten!  And the magic continues when they get a pizza, a twenty-foot sub or even some bright sunflower bouquets.  This over-the-top creative ambient ad turned itself into a viral video spreading further happiness and amusement - which lands dead on with the overall campaign strategy, theme and tone.  While some people are negatively commenting that the vending machine stunt has been used in the past for other campaigns - the fact is that most, if not all, ideas are created off of an already-seen-before platform and transformed into something original.  And here, Coke’s execution takes the cake and goes far beyond the basics to create something truly unique.  Well deserved kudos to Coke.