Coke Fights Soda Tax

In an effort to fight lawmaker’s proposed “soda tax” on sugary sodas in the U.S., Coca-cola is changing the packaging of nearly all of its products to more prominently display it’s nutritional facts, as well as launch a new campaign that will run in both print and digital media throughout a number of US cities, including Washington, New York and our very own Los Angeles.  The marketing campaign will provide both nutritional and lifestyle advice, emphasizing the importance of consumers adopting a healthy lifestyle.
All of this change is a result from the recent study published in the New England Journal of Medicine that has made a strong link between consumption of sugary beverages and increasing risk of chronic diseases.  To offset the healthcare costs, it’s been suggested that taxation be put in action against these sugary brands.  John Brock, chairman of CCE, made sure to add that such a tax against sugary sodas would be “discriminatory,” not to mention not all of their products even contain sugar.