Dogs Love Wagg Ads

Scented advertising takes a new leap in central London last week.  Wagg Foods and its scientists developed 15 dog-luring fragrances to create a scent that reportedly drives dogs wild.  They have clearly learned from those who have come before them…  In 2001 a PR agency, the Red Consultancy, developed the idea to place ads for Animal Planet that were soaked in canine urine and placed in London.  The soaked ads were at snout-level for the pups, and a clean ad was placed at eye-level for the pet owners driving them to vote on the TV channel’s new pet awards project.  Later in 2005 Leo Burnett placed ads for Affinity Petcare in Germany that tried to lure dogs to their ads by having actual food behind the hole-punched ads for dogs to sniff.  And now in London they’ve combined these past experiences and science to create the same large buzz factor with their scientifically contrived fragrances.