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HTC Teaser Campaign Unveiled


These mysterious outdoor ads have recently been popping up with nothing but the word “YOU” in various fonts.  Passing by, people have no clue what product or company these ads have been promoting.  Well now the mystery is over - these teaser ads were the kick off to a new campaign for HTC, a company nearly no one has ever heard of.  This Taiwanese company has manufactured nearly all the Android handsets in the U.S, and yet they’ve simply sat back letting carriers rebrand the famous handsets as their own.  But all that’s about to change with the Quietly Brilliant campaign that is stepping into the spotlight throughout the week Here are some of the new campaign elements: