Off With Their Heads

An Italian agency, Milc, ran a campaign last September highlighting the negative effects that this economic downturn has had on the creative departments across the globe.  With the drastic cutbacks on advertising budgets, so many creative ideas are going unused.  To express this idea, Milc came up with the idea of cutting the heads off of their creative team and displaying them next to a headline that reads,  “I hEad a great idea.”  The metaphor is further explained in the supported copy, “To cut your communication budget means to cut your own future.”  I’m sure ad agencies and creative departments everywhere are feeling this exact same way.  It’s always tough to see great ideas go unused due to the disappearing advertising dollars.



P.S. The ad also assures us that none of the creatives were harmed during this process.
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