Pricing Dispute Between Costco and Coca-Cola

A recent decision has the retail world in shock.  Monday Costco confirmed it will no longer be carrying Coca-Cola products due to a dispute over pricing.  These two companies are the largest in their industries, and somehow they could not reach an agreement on price for the global renowned beverage, as well as the rest of the brands by Coca-Cola.  As a result, Costco posted a notice on their website informing their customers about the issue, “Costco is committed to carrying name-brand merchandise at the best possible prices. At this time, Coca-Cola has not provided Costco with competitive pricing so that we may pass along the value our members deserve.” 
While Coca-Cola products will not be removed from Costco’s shelves at the moment, the company has stated that the products will not be restocked until the situation is resolved.  Given that Coca-cola has a world of brand loyal customers, I would bet that Coscto will be the first to budge.