Super Bowl Crash Party

Today Doritos revealed the 6 finalists that they have selected from more than 4,000 :30 self-made video entries in the 4th Annual Doritos “Crash the Super Bowl” challenge.  This year, both the stakes and prizes are bigger and better then ever before.  Already, each of the six finalists have won $25,000 and a trip to South Florida to attend Super Bowl XLIV where they will tune in to learn which ads were chosen to air worldwide.  As for the winning contestants, not only will their self-made Doritos commercials air during the Super Bowl XLIV broadcast, they will also have the chance to compete amongst the pros for the top 3 spots in USA TODAY‘s annual Ad Meter.  And if it can’t get any better - Doritos will give the winners a shared $5 million cash bonus prize if the homemade ads claim the top three spots.
Having one of last year’s videos make the #1 spot of USA TODAY‘s Ad Meter, the bar has been raised for creativity and quality submissions - and according to Vice Presdent of Frito-Lay, Rudy Wilson, those expectations have been met.  “Every year, we continue to be impressed with the talent our fans bring to the table.  This year, however, Crash the Super Bowl achieved a new level of success with more than 4,000 entries coming from an incredibly wide range of ages, backgrounds and geographies, including entries with actual celebrities in them.  This kind of mainstream involvement and excitement is something we never predicted, and we couldn’t be more excited about it.”
Now its up to you Doritos fans nationwide to select the 3 homemade ads you want to see aired during the Super Bowl XLIV broadcast.  Voting is open online at www.crashthesuperbowl.com today through January 31, 2010.  Good luck to all 6 contestants.