The Truth Hurts

AT&T and Verizon Wireless have been feuding for as long as anyone can remember.  But of course, given they are each other’s top top competition, it’s more than expected.  Well, it seems that Verizon has drawn fresh blood with their newest campaign “There’s a map for that,” which is of course a spoof off of AT&T’s own iPhone campaign, “There’s an app for that.”  You think that would be enough to ring them up, but that’s just the tip of the iceberg.  AT&T has filed a lawsuit against Verizon, but not for their spoof tagline, but for their 3G map comparison.  AT&T is claiming it is misleading consumers about their 3G coverage - key here is they’re not sueing for misrepresentation or disputing their accuracy, just that it is misleading their consumers.  Hmmm, interesting.  So the bottom line here, is that AT&T feels it’s customers won’t understand that all those white spots may in fact have 2G coverage (it’s not like they’re completely “out of touch”) and is therefore suing for a change.  Specifically, AT&T wants Verizon to update their ads so that they also display their 2G coverage.  2G coverage on an ad talking about 3G coverage?  Hmmm, interesting.  I think the only thing AT&T is going to get out of this lawsuit, is more publicity about how spotty their 3G coverage really is.