Tommy Bahama’s tabs Johnson Gray to re-brand its Island Grille concept.

Irvine, CA. October 27, 2009 - Johnson Gray Advertising continues to add to its diverse client roster by beating out more than 20 regional and national agencies to win branding and marketing duties for Tommy Bahama’s. They currently have 12 restaurant locations and 70 retail locations across the nation.

Influenced by the Irvine-based agency’s track record of developing effective, creative branding and marketing solutions for clients in the restaurant, tourism and retail industries, Tommy Bahama’s has chosen Johnson Gray to develop and execute a new marketing plan for Tommy Bahama’s Island Grille. Their Newport Beach restaurant location originally opened its doors in 1998 before being remodeled and reopened under the Island Grille name in 2008.

“We’re proud to be selected and excited to get started,” President and Executive Creative Director, Will Johnson said. “The chance to take a key role in the re-thinking and re-branding of a high-quality product within such an established and respected brand as Tommy Bahama’s presents an exciting opportunity, both creatively and strategically.”

With the win, Tommy Bahama’s Island Grille becomes the latest in a wave of new clients for Johnson Gray. Within recent months the agency has also begun work for Tustin, CA-based Toshiba America Medical Systems and Behr Paint, headquartered in Santa Ana, CA.