Toyota is Everywhere

With all the negativity surrounding Toyota and their recalls, their advertising efforts have not slowed down their pace in the slightest.  Combining their Restore ads with their The Sienna Family campaign, they seem to be reaching in all directions to help restore faith in the Toyota name.  While its been said that their advertising agency has strongly recommend against the advertising push, others aren’t surprised in the slightest by their decision.  Reacting to the recalls, Toyota released their restoration campaign that not only reflects their sincerest apologies for their mistakes, but touches on what they’re doing to change them, and of course Moving Forward.  Then in recent months, they seem to be trying to pull some comedy and laughter out of the ashes with their The Sienna Family campaign featuring hip quirky parents with two kids and their swagger wagon. 

Is the campaign doing any good?  Quite a few are saying, absolutely not.  What do you think?  Is the comedy relief really bringing Toyota any relief to their recalls with the Sienna or any other vehicle?  Are these commercials, or any of the other YouTube videos changing your perspective of Toyota and helping you forget?