Verizon Goes Stealth

This week Verizon adds to it’s hype-worthy campaign for the new Droid smartphone.  Having previously released it’s iPhone spoof TV spots running anti-iPhone copy, “iDon’t have a real keyboard. iDon’t run simultaneous apps. iDon’t take 5-megapixel pictures. iDon’t customize,” basically everything the iPhone doesn’t, the Droid does.  This ad peaked a lot of curiosity over this new device, and this weeks new ad merits even more viral attention.  Strategically running during Game 6 of the World Series, the male-targeted ad was equipped with stealth bombers releasing missile-like packages down to the ground below.  Out from the meteor-size craters the black package reveals the new Droid smartphone followed by intriguing copy “Drop Date 11.06.09.” With Verizon’s big finale, in less than 7 hours and counting, the Droid will make its highly anticipated debut on the market - literally.  Verizon will be opening its 34th Street Communications Store at 12 AM on 11.06.09 for a special 2-hours sale allowing lucky New Yorkers to become the first in the nation to purchase the new Android smartphones.  Will the phone backup the highly creative campaign?  Time will tell.