Case Study AlterG Treadmill

Changing the Game with AlterG
In a world full of giant rubber bands, multi-colored physio-balls and shake-weights, not much has changed inside a physical therapy room. Enter AlterG. After altering the landscape of physical therapy for patients and therapists alike with groundbreaking technologies proven to reduce recovery time and enhance training, AlterG needed a boost of their own and teamed up with Johnson Gray. They came out of the WJA training room with a full brand revitalization and a new website to match their innovative product line – an influence on the brand that hasn’t warmed the bench since.

How We Helped AlterG:
Brand Strategy & Positioning
Print Ads
Website Development