Case Study Australian Swim School

Putting the Aussie into the Australian Swim School
In Southern California, you simply won’t get far without the ability to have fun and stay safe in the water. Since 1977, the Australian Swim School has been offering just that. Specializing in early age infant swimming techniques, this family-owned business had an exceptional product. Of course, they also had an exceptional amount of competition. So they called Johnson Gray. We developed and communicated a brand narrative and message that distinguished them from other swim-instruction programs by showcasing their innovative programs with a nod to their Aussie heritage.

How We Helped the Australian Swim School:
New Location Launch
Integrated Campaign Development
Public Relations
Social Media Strategy & Campaigns
Blogger Relations
Print Ads