Case Study Behr Paint

Behr Paint Gets a Touch-Up

Fifteen. That’s how many professional reviews or ratings Behr Paint had received for products on their website. Clearly the Ratings & Reviews feature was badly in need of a new coat. So they called Johnson Gray. Our team immediately set to work developing an efficient CRM program to raise awareness and drive involvement with professional painters. The program included a series of e-mail blasts, banner ads and a sweepstakes focused on driving professionals to a new Ratings & Reviews landing page on the Behr website. Within six months, general awareness of the Ratings & Reviews feature on BehrPro.com had skyrocketed. Accordingly, product reviews for both paints and primers increased by nearly 30%.

How We Helped Behr:
CRM Program/Email Marketing
Print Ads
Banner Ads
Landing Pages
Trade Show/Promotions