Case Study Dunn-Edwards Paints

Making a Splash with Dunn-Edwards Paint
Due to the broad economic downturn and the collapse of the housing market, the paint industry was facing enormous drops in sales and traffic. In this challenging environment, Dunn-Edwards needed help to differentiate themselves from the “big box” chains such as Home Depot and Lowes. So they turned to Johnson Gray. Our team immediately went to work setting Dunn-Edwards from its competitors by branding them as the paint experts and specialists. Positioned as the “Neighborhood Paint Store”, JGA planned a campaign to drive awareness for Dunn-Edwards Paint.

How We Helped Dunn-Edwards:
Landing Pages
Email Marketing
Out-of-Home
Radio Ads
Print Ads