Case Study Honda

Building Excitement for Honda
Honda was launching Acura Precision-Crafted Fluids, a brand new line of chemical products at the annual Acura dealer show and wanted to build anticipation and excitement. We know what you’re thinking: “How exciting can fluids be?” Well, we’ll show you. Our team conceived and executed a comprehensive campaign that fit into the established brand while managing to stand out. According to Honda, our “Formula for Success” campaign was the most successful chemical product launch in company history. Designed to pique dealers’ interest, the campaign generated the highest-ever traffic at the annual Acura dealer show, encouraging Honda to extend the campaign beyond the dealer show and target consumers.

How We Helped Honda:
Integrated Field-Marketing Program
Collateral
High-Impact Promotional Pieces
Sales Aids