Case Study HoneyBaked Ham

Cooking up a Recipe for Success with HoneyBaked
HoneyBaked Ham has long been a staple for holiday celebrations, serving cured hams, roasted turkeys, delicious sides and savory desserts. But while their menu items have been satisfying patrons for over fifty years, their branding left a lot to be desired. Johnson Gray hopped into the kitchen and began to prepare a fresh look for HoneyBaked Ham, redesigning their menus, catering services collateral, signage and other point-of-purchase collateral, leading to a spike in their holiday sales.

How We Helped HoneyBaked:
Brand Positioning
Collateral
Point-of-Purchase
Digital Signage
Social Media