Case Study Joie de Vivre

Joie de Vivre Shines in Laguna Beach
The Pacific Edge Hotel, a Joie de Vivre establishment in Laguna Beach, was stepping it up. The impending grand opening of The Deck - a new open-air restaurant and lounge – and the introduction of renovated luxury beach cabanas were rapidly approaching. Despite a short timeline, the hotel was determined to unify the property’s new and existing offerings under a single brand. That’s when they called Johnson Gray. The team established The Deck and the Beach Cabanas as unique destinations while maintaining a cohesive overall brand feel based on the fun, relaxed, unmistakably Southern California character inherent to their environment and unparalleled location on Laguna Beach. How’d we do? Pretty well, according to the standing room only response at The Deck and Beach Cabanas that sold out months in advance.

How We Helped Joie de Vivre:
Brand Positioning
Print Ads
Signage
Point-of-Purchase
Product Naming
Collateral
Digital
Website Development