Case Study Mission Hospital

A Bold Vision for Mission Hospital
Mission Hospital has been healing Orange County-area residents from their 500-bed Mission Viejo facility for over 30 years. When they decided to make a dramatic shift in their strategic platform and endeavor to become “the most diagnostically advanced hospital in the world,” they turned to long-term collaborator, Johnson Gray. Having spent the previous several years working hand-in-hand with Mission Hospital to build and maintain a consistent, relevant and memorable brand for the Orange County market, our team led the charge to develop a bold new brand positioning that would complement and advance this bold vision. An evolutionary brand campaign followed that coalesced the two main brand messages of advanced technology and personalization: “Advanced care. Advanced caring.”

How We Helped Mission Hospital
Brand Strategy & Positioning
Print Ads
Digital
Out of Home
Event Planning