Case Study PIH Health

Inspiring Confidence in PIH Health
Despite being the preeminent healthcare provider in the region, many seniors still needed some convincing that PIH Health was the right choice for them. A non-profit regional healthcare delivery network committed to compassionate care, PIH Health offers a unique understanding of the needs of the senior population and a unique ability to serve those needs. All they needed was help getting the message out. Enter Johnson Gray. Through our research, we found many seniors were simply overwhelmed by the choices and process of open enrollment. Working collaborative with PIH Health, our team created a cohesive healthcare advertising campaign that made the information and process accessible to seniors and served as a resource for the community.

How We Helped PIH:
TV & Video
Multi-Cultural Print Ads
Collateral
Direct Mail
Landing Pages
Event Planning