Case Study Real Mex

Real Mex Joins the Fiesta
Everybody knows Real Mex. With a 50 year reputation for fresh, authentic good, you gain a good number of fans. Awareness of the brand wasn’t an issue, but introducing innovations to their classic menu for Cinco de Mayo proved to be. Capitalizing on their strong reputation, Johnson Gray developed a Cinco de Mayo broad-based campaign designed to introduce the new items and drink specials being offered for the holiday. After the promotion, store traffic in all Real Mex restaurants in Southern California during Cinco de Mayo increased by over 20% from the previous year. Thrilled with the campaign’s success, Real Mex extended elements of the campaign into other holiday and theme-specific programs.

How We Helped Real Mex:
Radio Ads
Print Ads
Collateral
Point-of-Purchase