Case Study Toshiba

Visibility Is Key for Toshiba
Everybody knows Toshiba, right? Sure, it’s a household name and has been for decades. Unless you’re talking about Toshiba American Medical Systems. The international brand’s medical branch was badly in need of enhancing their brand awareness in the face of ever-increasing competition. Focused on stimulating brand awareness within the medical imaging industry, Johnson Gray completed extensive research and discovered that a substantial percentage of their target audiences were simply unaware that Toshiba sold medical equipment. JGA created tactical marketing elements and programs that would foster brand awareness while upholding the company’s stringent brand standards. As a result, Toshiba America Medical Systems has reported significantly increased engagement in the industry, as well as higher unit sales.

How We Helped Toshiba:
Brand Strategy & Positioning
Media Planning & Buying
Print Ads
Website Development
Digital
Social Media Strategy & Campaigns
Trade Shows
Direct Mail
Collateral
Point-of-Purchase
Campaign Analysis & Tracking