Case Study VPI Pet Insurance

VPI Gets Territorial
VPI is the oldest and largest pet insurance company in the nation. But when a lot more dogs started moving into the neighborhood and their market share began to dip, they decided it was time to get a little more progressive. Johnson Gray stepped in and immediately got to work expanding VPI’s media reach to more high-end publications and creating the sophisticated materials to match. The team at JGA created a campaign that conveys the potential trouble that a dog can get itself – and customers' pocketbooks – into through their own “voice”. Clearly, a cohesive campaign with speaking pets spoke to consumers as VPI soon saw marked increases in both policies sold and premiums.

How We Helped VPI:
Out of Home
Radio Ads
Print Ads
Digital
TV & Video